email marketing

How To Change the "Subscribe to List" Button on Mailchimp

One of the more important goals in social media marketing is to grow your email list. There is a saying that the money is in the list. While I don't necessarily believe you need to have a huge email list in order to have success on-line, I do believe that email is a great way to communicate with your current and potential customers. This is permission-based marketing. Your "list" has given you permission to market to them.

 MailChimp is one example of an email marketing platform. It could be a good option for you if you are just beginning to grow your email list.  The forms are easy to create and add to your website or even Facebook. People can easily fill in the form, click on a button and receive whatever goodie you have gifted to them.  However, MailChimp's default text for its email opt-in button says "Subscribe to List" which is far from exciting to anyone considering leaving their name and email address. There is a way to change this to something a little more compelling such as "Send Me the Checklist" or "I'm ready to hear more". 

The video below from Larry Kelso, walks you through just how to do that.  Let me know if you have any questions.