Facebook

December Flash Sale - Facebook Page Creation and/or Optimization

Every business needs a Facebook page!

Facebook is not always THE perfect platform for every business but every business should have one and at the very least, keep it updated.  There are 2 reasons for this: one is that when people are looking to connect with a business, they generally check Facebook (because they're there) and the second reason is because of the opportunities found in Facebook's targeted advertising.

Is your Facebook page optimized and up-to-date? Do you have an appealing banner and profile photo? Did you know that you now have the option to choose different Facebook page themes based on your type of business? Have you chosen the best one?

For a very limited time, I'm offering optimization (or creation and optimization) of your Facebook page for just $75.00!  That even includes a custom page banner AND one call-to-action button! I have never offered this service at such a low price before (and may not ever do it again).  This is your chance to get your page looking great, and to have all important information available to your potential customers.

What you get:

  • Custom banner
  • Optimize "About" section
  • Create one call-to-action button


Start the new year right!  Purchase now! (First come, first served!)

 

Facebook Page Creation/Optimization - $75.00

Facebook Livestreaming Goes Live for Everyone

In his own livestream this morning, Mark Zuckerberg announced that Facebook Livestream is now available for all users.  This is exciting for many reasons. We all know that people come to facebook to connect with friends and family, to be entertained and to share experiences. As Mark stated, "people want to express what's going on in their lives".  People can now share live video from their smartphone to other people all around the world. The livestreams are saved to your desktop so that those who weren't on your livestream, can still view the video later.

So what does this have to do with marketing?  Well, Facebook livestream has been available to most pages for awhile now, but the personal livestreams will offer a few more valuable options. Users will be able to share to their Facebook groups and to events. So for instance, if you work in the direct sales industry and hold an online party, you will now be able to livestream right into your event. You'll be able to demonstrate your product better and field questions straight from the livestream.  If you manage a group, you'll be able to livestream to your group members as well so cool possibilities exist for coaches and program creators. 

Right now,  and not surprisingly, livestream video has a much better organic reach than recorded video (which had a much better reach than images, links or texts).

There will be two ways to access the livestream option. One is through the livestream tab on your Facebook mobile app, which not everyone has. (Here you'll be able to catch the "live around the world" feed, as well. 

The second way is to go to your newsfeed on your mobile app, click on status and click on the icon of a person with halos around them (as below).

 

Once you do that, you'll see the screen below. After you click on "continue", you'll be prompted to add a title to your video. Give it a catchy one.  Once your title is added, you'll tap "go live", you'll get a 3,2,1 countdown and then you're live... so start speaking!

The video will automatically save to your timeline but you can choose to upload a better quality video and you can also choose to save the video to your camera roll. 

Mark Zuckerberg stated that they would be rolling out a bunch of fun filters to the options starting today, such as Ironman masks, animal faces, etc. 

Here are some things to consider when doing live video:

1. Create a catchy title.

2. Introduce yourself. Even if you're just livestreaming to a group of people who already know you, get in the habit of introcuding yourself so that you can repurpose your content to other viewers later on.

3. Give a brief description of what you'll be covering so that people know what to expect.

4. Keep your discussion to just 3 or 4 points. People get bored easily and you don't want to ramble on all day. Get to the point or as Chalene Johnson would say "be brief, be bright and be gone". 

5. Have a call to action. Why are you doing the video? What would you like your viewers to do next? 

6. Don't over-share.  Livestream at the most once a day. People are just not THAT into you that they need to see you several times a day. But as with any platform you choose, be consistent.

Have you tried livestreaming yet?  I'd love to hear about your experience.



 

 

Stay Up-to-date with these 10 Social Media Platform Changes

 

Several platforms rolled out changes this week. Here's a quick run-down on some of them.

Facebook:

The "Log In As Your Page" option has been disappearing and will soon be gone for good. We can still do the things we did before (viewing the feeds of the pages we liked, commenting and liking other page posts, etc.) but we just need to do it differently. It's alittle more cumbersome but just like all other Facebook changes, we'll get used to it.

In this video, Grandma Mary (Andrea Vahl), shows us how:

 

For the full story, read Andrea's article here.

Pinterest has several new updates.

How-to Pins: this is exciting for pInterest users because DIY pins will soon be able to show a snapshot of the project directions right below the pin image. I'll be curious to see how this affects bloggers as Pinterest users may not even need to click over to the website anymore. If you'd like to try this option for your DIY website, you can request it here.

Universal Pin Descriptions: Pins now have description that are automatically created using a variety of sources instead of the note from the original pinner. This can be good or bad. The good: repinning becomes easier because you don't need to recreate a description. The bad: your pin descriptions may not carry through when others repin.

(Rich Pins will stil carry the original title and metadescription that appears so you may want to apply for rich pins very soon.)

Also, if you have Rich Pins, there will be a change to their descriptions in order to make them less redundant. Their descriptions will now be hidden in the feeds because Rich Pins already have a title and short description attached. Check your website's metadata to make sure the best title and description are showing up.

Repin counts: Pinterest now counts likes and repins for a piece of content throughout all of Pinterest instead of just for a specific pin. Tis should encourage Pinterest users to not rely on just one popular pin for social proof and to provide consistent value to other PInterest users.

Change in aspect ratio The maximum aspect ratio for Pins will be reduced from 1:3.5 to 1:2.8. This means that anything taller than that will be cut off so you'll need to adjust your image sizes accordingly.

White will now be the background color on the app so Pinterest will now add a bit of gray to those images that are mostly white. If you have images with drop shadows, this might affect you.

Instagram

The algorhithm - lots of Instagram users panicked and began posting images with reminders to "turn on post notifications" so that Instagram users would not miss their posts. I can see why - we all know what happened on Facebook. I don't think we need to panic. If one of your followers really didn't want to miss one of your updates, they would have turned them on already. 

Instagram stated The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.”  –

Longer videos and the ability to make videos from multiple clips on your iOs camera. Videos can now be 60 seconds long. Of course, the longer videos will be excellent for advertisers, as well.

The ability to view notifications on the Instagram desktop version - YAY!  You'll find these under the heart icon on the upper right of the page. You can also now delete comments very easily.

 

The Explore Tab is also now viewable on desktop. You'll find it to the left of the notifications icon (as above). The explore tab is great for finding new people to follow. You'll notice that as you like on comment on certain Instagram posts, more of the same will show up in your Explore feed.
 

Social media is an ever-changing, always expanding media experience. It's important to keep up with the changes in order to maximize your opportunity on your chosen  platforms.  Sign up for our newsletter so that you can stay up-to-date.