How to use blogging

14 Places To Share Your Newest Blog Post

As website owners, we’re always happy to complete an article for our blog. It’s a way to provide a service to our community by sharing quality information. It’s also a way to bring readers to our website.  But our community won’t derive any value from our content unless they read it and they won’t be able to read it if they aren’t aware of it.

That’s why writing a blog post is just the beginning.  Now it’s time to get the word out. So how do we do that?

 

1.  Share to your social media platforms.

Once you’ve published an article on your blog, you’ll want to share its link to your social media platforms: Twitter, Facebook (personal [if appropriate] and business), Linked in, Google+, StumbleUpon, Tumblr, Pinterest, etc., depending upon which social media sites you are utilizing.  I would recommend setting up a Google+ account and posting your blogs there just for the search capabilities alone. Other people might argue with me about this, but I think it’s worth the effort.  (For help setting up your Google+ account, I have a very inexpensive and easy-to-follow training here.)

When using Pinterest, be sure to choose a compelling image to attach to your article so that it will receive more attention.

Don’t forget to share in your appropriate social media “groups”, as well.

2. Publish on LinkedIn

Publishing directly to LinkedIn is another way to get in front of a different audience. Published posts become part of your LinkedIn professional profile and help to position you as an expert. With this process, you have the ability to reach one of the largest groups of professionals ever assembled.

3. Set up a tweet ring.

By using a service like TwitterFeed, you and a few like-minded friends can automatically share each other’s new blog posts to Twitter, Facebook, LinkedIn and more. You simply add their RSS feed to the platform and it takes over from there.  You can hook this into your bit.ly account in order to keep track of the link shares.

4.Join Social Buzz Club

Somewhat like a twibe or a tweet ring, members share each other’s content via a gamification process which brings knowledge of your article to a whole new set of people.  For more information about Social Buzz Club, go HERE.

5. Join Triberr

Triberr is a platform consisting of tribes.  A “tribe” is a group of people (typically bloggers) organized into like groups and committed to sharing each other’s content. So for instance, if you were a food blogger, you would join a tribe of other food bloggers.  When you follow the tribe, their newly published blog posts show up in your stream so that, if you want to, you can share their content with your community members.  They have the opportunity to share yours.

6.  Submit your articles toquality article directories.

Article directories such as EzineArticles.com are great places to submit your articles. Here they will be found by people searching for specific subjects.  They may even be reposted, and credited to you by using the bio and URL that you post in your author box.  Ask around to find the best article directories for your niche.

7. Consider publishing directly to Medium

Medium takes a bit of experimentation to see which articles work best, but it is yet another way to sprinkle your content across the internet. Medium articles seem a bit more artistic and thought-provoking than many business articles.

Remember to add a call to action at the end of your article but on Medium, your CTA should be much softer than on other platforms.

8. Make a Slide Share

If you can turn your blog post into a slide share, it would be beneficial to post to this platform. It is currently under-utilized and thus, a good slide share has the potential to reach a large audience and receive a significant share of attention.

9. Comment on other blogs.

In order to make blog readers aware of you and your blog, comment on blogs that are related to yours.  Position yourself as the expert by providing additional great content.  Be sure to register on a site that will enable your photo and information to show up when you post a response.  Gravitar.com is one that will work with most WordPress blogs.  There is also http://disqus.com/ (blogs using Disqus use this). Blogger.com and IntenseDebate.com are 2 others to consider.

 

10.  Revive Old Posts (formerly Tweet Old Posts)

There is an application called Revive Old Posts  that will randomly select an article from your website and share it to your followers via Twitter, Facebookand Linkedin.  It’s easy to set up and you can choose how often you want to share.  Every 3-4 hours would be fine but you’ll want to be sure that you have enough articles posted on your blog so that the same ones aren’t being shared over and over.  The one problem I see with this method is that some posts aren’t evergreen and as such, they may not make sense when shared later.

11.  Participate in blog challenges.

Generally a blog challenge compels you to write a certain number of blog posts in a certain amount of time. The community usually shares each other’s blog posts on social media sites. By participating in a blog challenge, you get accountability, motivation and reciprocity.

12. Share it in your newsletter.

Some people choose to share their article in their newsletter before publishing on their blog. This is to reward subscribers by sharing new content with them first. Whether you choose to share before publishing or after, a newsletter is a great way to get your article in front of your community.

13. Create a mini-podcast.

Could your blog article be turned into a mini podcast? Because your community may prefer to digest information in a different way (audio vs. visual), create a podcast and publish it to iTunes.

14.  Create tips Extract tips from your blog posts to share on Twitter. Add the appropriate hashtag in order to get in front of community members who could benefit from your content.

Making a blog stand out can result in higher traffic, dedicated readers and ultimately more purchasers of your products and services.  So remember: once you’ve written your blog post, your work is not complete until you’ve followed at least some of the steps above.

Image credit: DepositPhotos.com

Give Your Website a Boost By Cutting Its Bounce Rate

This is a guest article by Corinna Rake of Online Empowerment and was reposted with permission by the author.  I thought it was excellent and wanted to share. 

Bounce rate. It’s one of those website terms that kinda makes sense, but you may be wondering what it *actually* means – and why you should care.

Let’s give it some context first. The bounce rate is one of many analytics, or data, that can be collected to measure your website’s performance. Another, more common analytic is “page views.”

Bounce rate takes page views one step further and incorporates action – action (or inaction) taken by the web page visitor. More than just taking a general headcount (which doesn’t tell you much), bounce rate tracks whether someone navigates within the site – clicks on a link, presses a button, or fills out a form that takes them to another page within your site. The more they browse around, the lower your bounce rate statistic. That’s a good thing!

On average, a bounce rate falls between 40-60%. That means 40-60% of ALL visitors leave your website without visiting another page.

 

Depending on the style and desired outcome of your website, the bounce rate may be critical, or not at all important. A ‘single-page’ site, for example, will have a 100% bounce rate because there is nowhere else for the visitor to go. Chances are though, your website falls into the standard, multi-page site category, and all the information your ideal visitor/client needs is notlocated on a single page.

Sticky keywords keep visitors interested

Imagine your website is a chalk board and your website visitors are tennis balls.

They search a relevant keyword and land on your chalkboard (your website).

Now, picture that you have a piece of velcro stuck on your chalkboard each time you mention important keyword or any related topics. Since your visitor’s tennis ball is fuzzy, it’ll stick to the velcro every time their search matches what you’re talking about.

In other words, your chances of that visitor sticking around are much better if your website contains words, and imagery, that matches what they are looking for.

Although, having relevant information is just the first step. Once they land and stick, you need to make sure you have a clearly defined action for them to take. That could be a simple email optin box, or perhaps clicking through to read more about your products/services.

If you don’t have what they are looking for, or if you don’t provide an obvious ‘what’s next?’ action, the ball will bounce right off. This translates into pressing ‘back’ in the browser, closing the tab/window, typing in a new URL, or simply doing nothing for up to 30min, when the session times out and it’s recorded as a bounce.

People aren’t poking around your website – what are you doing wrong?

Best case scenario: the tennis ball lands on your site from a referral on social media or other highly-regarded source (think JV partnerships, word-of-mouth referral, etc.) they tend to be super fuzzy and stick to your velcro more easily. They start looking around, reading your About page, more of your blog posts, they sign up for your opt-in, or best, buy something.

Sometimes basketballs arrive – they represent spambots, or other non-human visitors that will never stick, no matter how much velcro you have. Unfortunately, their bounce still counts in your data.

What about “real” visitors who don’t come from trusted sources?

What keeps them from staying and how can you entice them to click around and explore?

  • You’ve got a slow-loading website.
    Nothing is more frustrating and ensures a click on the ‘back’ button faster than a site that takes more than a few seconds to load.
     
    “According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.” – Sherice Jacob, “Speed is a Killer” on Kissmetrics.com
     
    The good news, improving site speed can be fairly straight-forward. Want to test your site? There are free tools you can use. We use Pingdom to test our sites and our clients’.
     
    Sometimes though, it requires an intensive site audit, and possibly changing website hosting providers. GoDaddy, for example, is notoriously slow for hosting WordPress sites.
     
    The speed of your site can mean the difference between having visitors stay, and buy or contact you, versus bouncing on their merry way and never seeing what you have to offer. It’s worth the investment to resolve this.
     
  • You don’t have enough and/or the ‘right’ keywords.
    SEO (search engine optimization)  scares a lot of people (but it doesn’t have to). Basically, it’s about making it easy for search engines to send traffic your way based on matching the terms people search with the keywords you include on your site.
     
    You don’t need to hire some firm that promises to help you rank on the first page of Google. These days SEO is about creating relevant content, not gaming the search system. What can you do right now? Play customer and list the top ten words you think they plug into Google when seeking the solution you provide. Be sure those words appear prominently across your site.
     
  • Your site doesn’t have a clearly defined outcome.
    A “sticky velcro” website is about so much more than technical stuff.
     
    Your words, design and imagery must work together to create a powerful experience for the visitor. Remember, you’re creating an experience that matches your ideal clients’ needs, interests, and aesthetic. When your perfect person hits your site and says “yes, that’s it!” she’ll click around and lower your bounce rate. Much more importantly, she’ll take action and opt in or buy what you’re selling. Make sure your site is prepared to guide her easily on that journey.
     

    What changes can you make today that will improve your website’s bounce rate and over-all performance?

    Photo credit: Deposit Photos/Vitalinka