Influencer Marketing and The Oprah Magazine

In the January issue of my Oprah magazine, I saw that they were accepting applications to be an O Magazine Insider so I thought why not, I'll give it a shot. Just this past week, I found out that I was selected to be one of just 50 who were chosen from more than a thousand applications!

It's a year long term (like Miss America!) I'm not exactly sure what kind of adventure we're on, but I'm excited! We'll be working with the editors on influencer campaigns, reviewing products, attending events (online or offline....I'm not sure), "having our voice heard by millions" and other items TBD. We have our own Facebook group and there are some pretty cool people in it!

I have been a part of other influencer campaigns and I have sought out influencers for my clients' businesses but oh my goodness, this is for O Magazine!  

So what is an influencer, exactly? Influencer marketing is the application of using people and platforms to drive a brand's message to a targeted audience.  An influencer can be a person, a website or a social media platform. Generally speaking, we use the term influencer to refer to a person who has influence over an audience of some type. In social media, this could mean a person who has a large numbers of followers on a certain platform or who may even have a small number of followers but whose followers are very engaged. 

For businesses, influencers can be free (think raving fans) or can cost anywhere from $1.00 to tens of thousands of dollars per campaign. A business could create their own campaign to find influencers, just as The Oprah Magazine did, or they can purchase their services from influencer agencies, from platforms such as Fiverr or straight from the particular influencer.

Have you thought about using an influencer campaign for your own business?  Please let me know if you have any questions. I'd be happy to help.