Several platforms rolled out changes this week. Here's a quick run-down on some of them.
The "Log In As Your Page" option has been disappearing and will soon be gone for good. We can still do the things we did before (viewing the feeds of the pages we liked, commenting and liking other page posts, etc.) but we just need to do it differently. It's alittle more cumbersome but just like all other Facebook changes, we'll get used to it.
In this video, Grandma Mary (Andrea Vahl), shows us how:
For the full story, read Andrea's article here.
Pinterest has several new updates.
How-to Pins: this is exciting for pInterest users because DIY pins will soon be able to show a snapshot of the project directions right below the pin image. I'll be curious to see how this affects bloggers as Pinterest users may not even need to click over to the website anymore. If you'd like to try this option for your DIY website, you can request it here.
Universal Pin Descriptions: Pins now have description that are automatically created using a variety of sources instead of the note from the original pinner. This can be good or bad. The good: repinning becomes easier because you don't need to recreate a description. The bad: your pin descriptions may not carry through when others repin.
(Rich Pins will stil carry the original title and metadescription that appears so you may want to apply for rich pins very soon.)
Also, if you have Rich Pins, there will be a change to their descriptions in order to make them less redundant. Their descriptions will now be hidden in the feeds because Rich Pins already have a title and short description attached. Check your website's metadata to make sure the best title and description are showing up.
Repin counts: Pinterest now counts likes and repins for a piece of content throughout all of Pinterest instead of just for a specific pin. Tis should encourage Pinterest users to not rely on just one popular pin for social proof and to provide consistent value to other PInterest users.
Change in aspect ratio: The maximum aspect ratio for Pins will be reduced from 1:3.5 to 1:2.8. This means that anything taller than that will be cut off so you'll need to adjust your image sizes accordingly.
White will now be the background color on the app so Pinterest will now add a bit of gray to those images that are mostly white. If you have images with drop shadows, this might affect you.
The algorhithm - lots of Instagram users panicked and began posting images with reminders to "turn on post notifications" so that Instagram users would not miss their posts. I can see why - we all know what happened on Facebook. I don't think we need to panic. If one of your followers really didn't want to miss one of your updates, they would have turned them on already.
Instagram stated “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.” –
Longer videos and the ability to make videos from multiple clips on your iOs camera. Videos can now be 60 seconds long. Of course, the longer videos will be excellent for advertisers, as well.
The ability to view notifications on the Instagram desktop version - YAY! You'll find these under the heart icon on the upper right of the page. You can also now delete comments very easily.
The Explore Tab is also now viewable on desktop. You'll find it to the left of the notifications icon (as above). The explore tab is great for finding new people to follow. You'll notice that as you like on comment on certain Instagram posts, more of the same will show up in your Explore feed.
Social media is an ever-changing, always expanding media experience. It's important to keep up with the changes in order to maximize your opportunity on your chosen platforms. Sign up for our newsletter so that you can stay up-to-date.