Images receive much more engagement than text. We all know that to be true and studies have proven it to be true on all social platforms.
When you post a pic to Instagram, you have the option to then share it to Facebook, Tumblr, Flickr and/or Twitter. Sharing to Facebook works fairly well because Facebook owns Instagram. But when you share a photo to Twitter, it appears on your Twitter feed as a link, not a full image. As you know, links require an additional click and folks may not want to take the time to click on the link to view your photo. Therefore, it’s important to put the image right in front of your followers’ faces. You can do this by using an IFTTT recipe.
The one that I use was created by DJuiceman in July of 2013. 129,000 people are currently using this recipe. (This particular recipe will automatically share every image you add to Instagram directly to your Twitter account, so if you don’t want all your images going to Twitter then be sure to select a different recipe. There are several available.) You can find them by going to IFTTT.com and searching for “Instagram to Twitter” recipes. (You’ll need to create an account in order to use the recipe but the recipe is free to use and easy to set up.) You just select “add this recipe” and the app will walk you through the rest of the procedure. If you need more information on how to use IFTTT.com, see this post – http://onthewebbsocialmedia.com/ifttt-possibly-my-favorite-new-toy/.
Let me know how it works for you.
Image credit: DepositPhotos.com